Skip to content
About Us

Our Story

A York salon built on craft, creativity and care — where every appointment feels personal.

Meet The Founder

A salon born from ten years in London.

After a decade behind the chair in London's Mayfair and Soho, Alexia returned home to York with one ambition — to bring big-city craft to a city she loved.

In 2019 she opened Bloom & Blade with two chairs, a tiny espresso machine, and a promise: every client would leave feeling truly looked after. Six years on, the espresso machine has been upgraded — but the promise hasn't changed.

What we believe

Our philosophy

Craft

Hours of training, decades of combined experience, and a commitment to never stop learning.

Creativity

No two heads of hair are the same. We tailor every cut, colour and finish to you.

💗

Care

A salon should feel like a sanctuary. We take time, listen well, and treat you like family.

Press & Awards

A little recognition

Yorkshire Salon of the Year 2023
Yorkshire Hair & Beauty Awards
"The most exciting colourist in the North"
Vogue UK, 2024
Top 10 Independent Salons in the UK
Creative HEAD Magazine
Best Newcomer 2020
British Hairdressing Awards
Our journey

Six years of growing

2019

Bloom & Blade opens

Alexia opens the doors of a small two-chair studio on Stonegate.

2021

Studio expansion

We doubled in size, adding a dedicated colour bar and beard lounge.

2023

Yorkshire Salon of the Year

Voted #1 by the Yorkshire Hair & Beauty Awards.

2025

A growing team

Twelve stylists, one shared obsession with great hair.

Come and say hello.

Book your first appointment with us — we can't wait to meet you.

Book Now